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3 Things We Know Trump TV Will Do (If Trump Builds It)

As the Trump TV chatter picks up, NTK takes a look at what would constitute the bread and butter of a Trump-focused TV network.

Trump and The Apprentice

More than ever, political observers and pundits are talking up the possibility that Donald Trump will launch his own TV network if he loses in November.

The speculation reached enough of a fever pitch that Trump had to deny interest in “Trump TV” during an interview with a Cincinnati radio station on Tuesday:

“No, I have no interest in Trump TV,” Trump said on Cincinnati radio station 700WLW on Tuesday. “I hear it all over the place. I have a tremendous fan base, we have a tremendous base. We have the most incredible people, but I just don’t have any interest in that. I have one interest, that’s on November 8.”

Still, the activity of Trump’s son-in-law and the non-denial of his campaign chairman are making headlines. With that in mind, NTK looks at three things a Trump TV network would definitely offer:

1) REFUGE FROM THE MAINSTREAM

It’s no secret some of Trump’s supporters do not like the media:

A recent Pew survey found nearly half (45%) of Trump supporters think “offensive statements … should not be emphasized” by the news media – 72% of Clinton supporters, and 60% of voters overall, think the media should emphasize such statements.

A Trump TV could offer Trump supporters a refuge from the mainstream media and their so-called political correctness.

2) HELL FOR THE ESTABLISHMENT

Trump campaign chairman and Breitbart leader Steve Bannon smiled when CNN asked him about Trump TV. “Trump is an entrepreneur,” Bannon said.

If Bannon is a key advisor on a Trump TV network, you can bet Trump TV will antagonize the GOP establishment – just like Breitbart has already done.

Breitbart coordinated with a liberal protester of Sen. Marco Rubio (R-FL) during the presidential primaries and recently claimed Speaker Paul Ryan is trying to elect Hillary Clinton president.

Expect more of the same antagonism for Speaker Ryan, Sen. Mitch McConnell (R-KY), and other establishment Republicans in 2017.

3) PRAISE FOR TRUMP…AND THE HEIR TO HIS THRONE?

A Trump-centric network will no doubt paint “a rosy picture” of the reigning GOP nominee, even if he loses to Clinton in November.

However, Trump TV could also play a role in anointing an heir to Trump’s movement for the 2020 fight.

Who could that heir be? A Trump supporter like Gov. Chris Christie (R-NJ)? Trump’s running mate, Gov. Mike Pence (R-IN)? Perhaps another Trump?

Either way, the network, if it comes into existence, will be unlike anything in the media landscape today.