National Democrats are out of power and fighting with each other; one big super PAC wants to try a new strategy: demoralizing voters in 2018.
Facing at least two years without a leader and without a plan for America, one major Democratic super PAC has a new strategy: demoralize Trump voters.
CNN‘s Dan Merica reported on the new effort, from American Bridge (emphasis ours):
American Bridge, a Democratic super PAC, will launch a series of web ads aimed at Trump supporters who are likely to be angered by his recent flip-flops, a spokesman for the groups told CNN.
…The goal is not necessarily to turn Trump voters into Democrats, since that isn’t likely to happen. But by demoralizing Trump’s base of supporters, Democrats are hopeful they can capitalize on excitement in their base to sweep many Republicans out of power in the House and Senate.
The news came on the heels of yet another report on how national Democrats are struggling to harness the “#Resistance” in the age of Trump:
Washington Democrats are celebrating the surge of excitement, energy, and — of course — money pouring in from the #resistance to Donald Trump. But they’re also increasingly aware that some of the forces powering the new left have no love for a party seen as betraying Bernie Sanders or for congressional campaign committees with long acronyms most Democratic voters have never heard of.
Without a strategy or a leader, Democrats now seem poised to foster negativity, anger, and discontent in an effort to get back into power.
Michelle Obama’s famous mantra from 2016 – “when they go low, we go high” – has not aged well.
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