The company that makes cars for would-be James Bonds is now making vehicles for would-be Bond villains.
Aston Martin is expanding its brand from MI6 spy heroes to super-rich super-villains with its latest product. Bloomberg‘s Sara Clemence reported Thursday that the company would begin selling submarines with a price tag of $4 million.
Named “Project Neptune,” Aston Martin is planning on releasing the marine vessel “in about a year” and showcased the design at the Monaco Yacht Show on Thursday.
Marek Reichman, the company’s chief designer, told Bloomberg that the company would try to maintain its exclusivity:
Aston Martin expects the sub will be available in about a year and will be priced around $4 million, the company’s chief creative officer Marek Reichman told Bloomberg. For comparison, a V8-powered DB11 will run you nearly $200,000.
Reichman said the company plans to build no more than a dozen of the submersibles per year. “If you think about Aston Martin, we are a very exclusive brand,” he said. “In 100 years, we’ve only made 80,000 cars.”
The submersible would seat three, with a design that seems straight out of a Bond film.
The world’s most famous fictional spy, James Bond, used Aston Martins to save the world in his many cinematic adventures.
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