“Apple Is In an Innovation Slump” one headline read after Apple announced a series of new features and services Monday…
Apple kicked off its Worldwide Developers Conference (WWDC) Monday, but instead of reveling in its latest products and features, several observers are noting Apple may have lost its creative edge.
An Inc story, titled “Apple Is In an Innovation Slump,” explains:
What Apple didn’t announce is anything that will change the trajectory of its business or the future of technology. For the moment, at least, it has become a staid old company limping after younger, more innovative peers.
Apple excels when it comes to hardware differentiated by software. It stumbles when it comes to software services. And that’s bad news for the world’s most valuable public company because innovation has once again moved up the stack from hardware, as it did when the OS wars were won (by Windows) and web browsers became the important battlefield. Similarly, now that everyone has a smartphone in their pocket, the important thing is how they use it, not who made it.
That leaves Apple playing catch-up to other tech behemoths like Google, Facebook, and Amazon.
Inc’s analysis is not unique. A Barron’s story, which focuses on Apple’s new “HomePod,” (think Amazon Echo, but double the price) described the product as “late, expensive” and noted that it “probably won’t reinvent audio.”
“Apple nerds (and investors) might be disappointed by its high price tag and lack of revolutionary new features,” Barron’s wrote of the product.
And of course the peanut gallery that is Twitter had a field day poking fun at Apple throughout the conference:
#wwdc2017 is that special time each year where Apple tries and fails to catch up with Google
— Benjamin Kerensa (@bkerensa) June 5, 2017
The new iPhone is expected to have a faster processor & a better OS. The new iPhone will be called, "Last Year's Samsung Galaxy." #WWDC2017
— Joe Negan (@mynameisNegan) June 5, 2017
You know how you have to listen to Pet Sounds after hearing godawful late era Beach Boys
Going to watch some old Steve Jobs #WWDC keynotes
— Chris Taylor (@FutureBoy) June 5, 2017
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