The slogan was the result of “months of polling and internal deliberations” among House Democrats.
The House Democratic Caucus unveiled its new slogan Thursday after what was described by one reporter as “months of polling and internal deliberations.”
They chose: “Better Skills, Better Jobs, Better Wages.”
Another member noted that this is the result of months of polling and internal deliberations among the House Democratic caucus
— Jeff Stein (@JStein_Vox) July 20, 2017
The initial feedback, particularly from liberal Democrats, has been swift and brutal.
Please God someone tell me this is not real. This is the shittiest slogan I have ever seen. Fire the consultant who created it right now. https://t.co/mrwtJONdss
— Tommy Vietor (@TVietor08) July 20, 2017
Fire every consultant involved. https://t.co/eNr1RTGb4N
— Jon Lovett (@jonlovett) July 20, 2017
I can fix it: "Jobz, Wagezzz, Skillzzzzzzz"
— Seth Stevenson (@stevensonseth) July 20, 2017
If it were up to me, Dem slogan for 2018 and 2020 would be, "Bring America Back." Not this other focus-grouped stuff.
— Eric Kleefeld (@EricKleefeld) July 20, 2017
The good news for House Democrats is no one will remember this slogan. https://t.co/CXnAnn4qRH
— Eric Bradner (@ericbradner) July 20, 2017
Earlier this month, Democrats were criticized for a particularly lame slogan used by the DCCC: “I mean, have you seen the other guys?”
ProPublica reporter Derek Willis called it “Not exactly the most inspiring slogan,” while The Atlantic’s Adam Serwer tweeted, “Dems are asking people to vote on a new sticker and I’m not sure anyone in history has been as bad as this.”
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