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QUICK TAKE: Historic Endorsements Costing Some Newspapers

Papers that haven’t endorsed a Democrat in 100 years are backing Clinton over Trump, and it’s costing them subscribers.

Clinton Newspaper Endorsements

While perhaps not the prized commodities they once were, newspaper endorsements are still an important part of the electoral process, and in 2016, some papers’ editorial boards are making news themselves.

The New Hampshire Union Leader, for the first time in more than 100 years, did not endorse a Republican. Instead the paper’s publisher, Joseph McQuaid, backed Libertarian candidate Gary Johnson.

“Americans are being told that we have to choose the lesser of two evils. No, we don’t,” the editorial reads.

Similarly The Arizona Republic, for the first time in its 126-year history, endorsed a Democrat for president. Despite a “a deep philosophical appreciation for conservative ideals and Republican principles,” the editorial board went with Clinton in what they called “the only choice to move America ahead.”

The Dallas Morning News hasn’t endorsed a Democrat since before World War II, but they backed Clinton this month; same goes for the Cincinnati Enquirer, which hasn’t backed a Democrat “for almost a century.”

The history-making endorsements are causing headaches for these papers’ revenue sides, according to a new report from the New York Times. “Certainly, we’ve paid a price for our presidential recommendation,” the Dallas Morning News’ Mike Wilson said.

Arizona Republic editorial writer Phil Boas said subscription cancellations were coming in every 10 minutes, but that ultimately financial considerations were “never a factor” in the board’s decision.

“We know we’re doing the right thing,” Boas added. “We feel very good about this decision.”