RNC Launches Digital Ad Campaign to Support Gorsuch, Healthcare

By NTK Staff | 03.22.2017 @9:58am

The Republican National Committee (RNC) announced a six-figure digital ad campaign Tuesday aimed at supporting key Republican agenda items. The ad buy includes targeting 2018 battleground states and calling on vulnerable Democrats to support an up-or-down vote on Supreme Court nominee Judge Neil Gorsuch, as well as support for Republican efforts to repeal Obamacare and […]

The Republican National Committee (RNC) announced a six-figure digital ad campaign Tuesday aimed at supporting key Republican agenda items.

The ad buy includes targeting 2018 battleground states and calling on vulnerable Democrats to support an up-or-down vote on Supreme Court nominee Judge Neil Gorsuch, as well as support for Republican efforts to repeal Obamacare and replacing it with the American Health Care Act.

The ad calling on vulnerable Democrats in 2018 battleground states to support an up-or-down vote on Gorsuch will target the following 12 Democratic Senators:

This ad asks constituents in those states to call their Senators to demand an up-or-down vote for the Denver judge. According to the RNC, this ad “will run on Facebook in targeted states and account for nearly half of the campaign’s budget.”

Another ad, “Democrats’ False Promise: Obamacare,” explains how ObcamaCare has failed to deliver what it promised to the American people. According to the RNC, “This ad will target audiences on Facebook, and accounts for 30 percent of the campaign’s total budget.”

On Thursday, the RNC will release the final ad that is part of this campaign, which will support the House Republicans American Healthcare Act. According to the RNC this ad breaks down how Americans will receive better access to affordable health care under the Republican plan. This ad accounts for approximately 30 percent of the ad buy and will target 2018 states on Facebook.”

The transcript for that ad is below:

“President Trump and Congressional Republicans are taking a step-by-step approach to repeal and replace Obamacare.

“As they deliver on their promise to the American people to build a better, patient-centered system – let us walk you through the process.

“There are three components:

“Step 1: Pass the American Health Care Act. To put a repeal and replace bill on President Trump’s desk—and prevent a filibuster by Senate Democrats—Congress is using the budget reconciliation process. Those rules don’t allow for certain kinds of reforms, particularly meaning NO regulations.

“Step 2: Take administrative actions. Health & Human Services Secretary Tom Price will work to stabilize the health insurance market, increase choices, and lower costs.

“Step 3: Pass additional legislative policies. The Trump Administration and Congress can pass any necessary legislation that cannot be included in a reconciliation bill, like allowing individuals to purchase coverage across state lines.

“Bottom Line: Obamacare is a Washington-driven system built on higher spending, higher taxes, and difficult mandates. These components are putting us one step closer to a patient-centered system, and Americans gaining greater control over their healthcare.”

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