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The Truth Behind Apple’s $1B Jobs Claim

Tech giant Apple got a series of positive headlines about a plan to use $1 billion to create U.S. manufacturing jobs, but the actual plan is less promising…

Apple certainly got the headlines it wanted when the company announced this week they would be pouring $1 billion into a fund “to create U.S. jobs in manufacturing,” according to the New York Times.

A closer reading of the Times’ story reveals that the headline is a bit misleading. Apple has merely “planned to dedicate resources” to U.S. jobs:

While it did not announce a new manufacturing facility with thousands of manufacturing jobs, Apple, the world’s most valuable public company, said it planned to dedicate resources to American job creation with a $1 billion fund to invest in advanced manufacturing in the United States.

The Washington Post’s headline read: “Apple plans to spend $1 billion to support advanced manufacturing jobs in the U.S.” And yet, after mentioning companies like Carrier and SoftBank, who promised to hire more American workers, the Post’s story makes clear that Apple’s announcement is not that:

Unlike those firms, Apple’s announcement was not a hiring promise; the company simply said that it was hoping to promote U.S. manufacturing with its new fund.

The aggressive public relations campaign on the part of Apple is nothing more than a façade to appease President Trump and his administration. By telling Trump what he wants to hear, Apple CEO Tim Cook can gloss over his past disparaging remarks, including that the American workforce is less skilled than China’s.

The most accurate headline likely comes from the MIT Technology Review, which noted that Apple’s $1 billion jobs pledge “will likely bring robots, not factory jobs.”