Tim Cook: People Who Buy ‘Nice Coffee’ Can Buy $1,000 iPhone X

By NTK Staff | 11.03.2017 @11:29am


Apple CEO Tim Cook told shareholders during the company’s quarterly earnings report on Thursday that people who buy coffee from “one of these nice coffee places” could afford the iPhone X. “A large number of people pay for the phone by month,” Cook said. The CEO estimated that most people could purchase the iPhone X, […]

Apple CEO Tim Cook told shareholders during the company’s quarterly earnings report on Thursday that people who buy coffee from “one of these nice coffee places” could afford the iPhone X.

“A large number of people pay for the phone by month,” Cook said.

The CEO estimated that most people could purchase the iPhone X, which costs $1,000, for $33 monthly installments.

“If you think about that, that’s a few coffees a week. It’s less than a coffee a day at one of these nice coffee places,” he added.

The out-of-touch comment will not do the company any favors as it tries to repair its unaffordable image.

Plus, if Cook has any aspirations for public office, a low level of economic empathy will not help his ambitions.

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