Biden’s Primary Dominance is Forcing All His Rivals to Reboot | NTK Network Biden’s Primary Dominance is Forcing All His Rivals to Reboot

Biden’s Primary Dominance is Forcing All His Rivals to Reboot

Nearly every major 2020 Democrat is relaunching, retooling, reintroducing, or rebooting his or her campaign in the wake of Biden’s entrance into the presidential primary.

By NTK Staff | 05.14.2019 @1:24pm
Biden’s Primary Dominance is Forcing All His Rivals to Reboot

Former Vice President Joe Biden’s entrance into the 2020 Democratic presidential primary has upended the field perhaps more so than anyone could have expected.

Whether his dominance will last is an open question, but in the meantime Democratic candidates are grappling with the fact that a new strategy will be necessary to gain traction among voters.

“It’s reset season in the presidential primary campaign,” Politico’s David Siders wrote on Tuesday.

First came the Cory Booker relaunch. Then a pivot from Kamala Harris. Now, Beto O’Rourke is hosting high-dollar fundraisers and courting national TV.

But as Siders’ notes, it not just Biden’s presence shaking up the field. He argues that “lanes of support are solidifying.”

Biden’s entry into the race — accompanied by evidence of far more robust appeal than many expected — is one reason for the reorientation. But there are also signs that the lanes of support are solidifying. On the party’s progressive flank, support is coalescing behind Sen. Bernie Sanders and, to a lesser degree, Sen. Elizabeth Warren. Then there is the first presidential debate looming next month, widely regarded as a critical test in the 21-candidate field.

Booker’s transformation, from a message focused on “love and unity” to one focused on social justice is perhaps the most notable. But Harris’s campaign has shifted from a policy focus to attacks on President Trump’s character. And O’Rourke, who famously said he preferred to meet voters face to face rather than appear on TV, is appearing on ABC’s “The View” on Tuesday and announced he’s attending a CNN town hall later this month, among other appearances.

Candidates are ripping up their original playbooks to gain any kind of foothold that will give them traction. Thus far, polling indicates that no one has been successful at changing the narrative, but with the first primary debates scheduled for next month, that narrative could change at any moment.

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