Bloomberg Bets Big on Digital, Spends $11 Million in Last-Minute Ads Bloomberg Bets Big on Digital, Spends $11 Million in Last-Minute Ads – NTK Network

Bloomberg Bets Big on Digital, Spends $11 Million in Last-Minute Ads

The former New York City mayor is widely rumored to be a 2020 presidential campaign. Could this digital ad buy be a test run?

By NTK Staff | 10.25.2018 @10:30am
Bloomberg Bets Big on Digital, Spends $11 Million in Last-Minute Ads

Former New York City Mayor Michael Bloomberg’s gun control group Everytown for Gun Safety, along with Bloomberg’s Independence PAC, spent more than $11 million on digital ads aimed at boosting “vulnerable Democrats running for House seats this year,” according to a new report from Axios.

The groups began working with Bully Pulpit Interactive (BPI) in June for this October ad buy, which is “the largest digital investment ever made by a Democratic non-profit to win the House.” That includes the efforts made by the Nancy Pelosi-aligned House Majority PAC.

Notably, while some of the ads do take on the topic of gun control, others focused on the GOP-passed tax law, for example.

But Bloomberg’s decision to go all in for 2018 may actually be more about his own White House ambitions in 2020.

In pouring millions in ads into this cycle, the Bloomberg-backed group essentially handed BPI a massive budget to test which ads, strategies and messages are resonating most with voters ahead of 2020.

Bloomberg’s team could, theoretically, use this massive digital ad buy to analyze voter temperament and mood in order to help his political team craft a more compelling message next year, should the former mayor decide to make a presidential run.

Whether he jumps into the 2020 field is still up for debate, but his recent moves certainly leave that option open.

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