CLF Launches Spanish-Language Ad in Toss-Up Miami District CLF Launches Spanish-Language Ad in Toss-Up Miami District – NTK Network

CLF Launches Spanish-Language Ad in Toss-Up Miami District

Former Clinton HHS Secretary Donna Shalala was thought to be the runaway favorite for this district, but Republican Maria Elvira Salazar could deliver an upset.

By NTK Staff | 10.16.2018 @2:00pm

If a new ad buy is any indication, the Congressional Leadership Fund (CLF) believes it might have an opportunity to hold on to a seat many thought would go to Democrats this cycle.

Rep. Ileana Ros-Lehtinen (R-FL) announced her retirement last year, and many expected Florida’s 27th Congressional District, which voted heavily for Hillary Clinton in 2016, to go to a Democrat.

But lackluster campaigning on the part of the Democrats’ nominee, former Health and Human Services Secretary Donna Shalala, has created an opening for Spanish-language TV star Maria Elvira Salazar.

Now, CLF is betting on Salazar with a new Spanish-language ad with just three weeks to go until Election Day.

The ad titled “$7” tries to portray Shalala as out of touch with working class voters in the district, noting that she lived in a mansion that eventually sold for $9 million while serving as the president of the University of Miami and led the university when its janitorial staff went on strike because their wages amounted to about $7 an hour. Shalala’s Republican opponent, former TV journalist Maria Elvira Salazar, levied a similar attack on Shalala during a recent Telemundo debate.

“Donna Shalala is just another politician who puts herself first,” said CLF communications director Courtney Alexander. “As president of the University of Miami, Shalala lived in a $9 million mansion, but only paid university janitors $7 an hour while denying them health insurance. Donna Shalala is out for herself, not Floridians.”

The ad shows footage of Shalala’s $9 million mansion, followed by footage of a janitor sweeping floors.

“As president of the University of Miami, Shalala lived in a nine-million dollar mansion,” the ad says, according to a translation by the Miami Herald. “But only paid university janitors seven dollars an hour while denying them health insurance. The scandal made national news and Shalala was called an enemy of the working poor.”

A recent Telemundo poll showed Salazar leading Shalala, 44-42. Most troubling for Shalala is the fact that Salazar had a towering 22-point net favorability, while the Democrat had only a four-point net favorability.

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