Dems Announce Plans to Reserve $43M of TV Time for 2018 Midterms Dems Announce Plans to Reserve $43M of TV Time for 2018 Midterms – NTK Network

Dems Announce Plans to Reserve $43M of TV Time for 2018 Midterms

House Majority PAC made the announcement this week about TV reservations, but could always adjust these numbers closer to November.

By NTK Staff | 03.08.2018 @3:00pm
Dems Announce Plans to Reserve $43M of TV Time for 2018 Midterms

House Majority PAC, the super PAC closely tied to Minority Leader Nancy Pelosi (D-CA), announced Thursday that it plans to reserve $43 million worth of TV air time leading up to the 2018 midterm elections in November.

While announcements that a group “plans to” do something can be a bit of a D.C. parlor trick – they can always scale that number back at any time – it does represent the fact that Democrats are serious about trying to win back control of the House in 2018.

The Washington Post has details on the ad buy:

The 33 media markets run the gamut from Los Angeles, where HMP is planning to spend $5.2 million to target vulnerable Republican House incumbents such as Steve Knight, Dana Rohrabacher and Mimi Walters, as well as the open seat being vacated by Edward R. Royce; to Washington, D.C., where $1.9 million in spending is being squarely targeted at Virginia’s Barbara Comstock; to much smaller markets such as Cedar Rapids, Iowa, where HMP plans to spend $540,000 against Rod Blum, as well as Portland, Bangor and Presque Isle, Maine, where a combined $1,694,000 is aimed at Bruce Poliquin.

The Republican counterpart to House Majority PAC, known as the Congressional Leadership Fund and with ties to House Speaker Paul Ryan (R-WI), already announced it plans to spend $100 million this cycle.

While these spending numbers will likely fluctuate between now and November, it’s a guarantee that voters across the country will be barraged with ads this summer and fall.

 

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