Doug Jones Promoted Dem Senate Majority in Digital Ads That Excluded Alabama Voters | NTK Network Doug Jones Promoted Dem Senate Majority in Digital Ads That Excluded Alabama Voters

Doug Jones Promoted Dem Senate Majority in Digital Ads That Excluded Alabama Voters

Jones, a Democrat, needs to attract liberal donors across the U.S. while winning reelection in a very conservative state.

By NTK Staff | 03.26.2019 @12:30pm
Doug Jones Promoted Dem Senate Majority in Digital Ads That Excluded Alabama Voters

Alabama Democrat Doug Jones is in a no-win situation. He’s seeking reelection to the Senate for a seat he likely never should have won in the first place, and that’s proving to be a difficult proposition.

Alabama’s Yellow Hammer reported Tuesday that Jones ran ads targeting Democrats in just about every state except his own. Given the nature of the ads, it would seem Jones’s strategy is to attract donors and supporters who want to see the U.S. Senate in the control of Democrats. Knowing full well that that is a losing message in Alabama, Jones is trying to get creative with his advertising strategy.

Yellow Hammer’s Sean Ross said the move is “unusual for most candidates across the country.” Here’s an example:

Jones’ now-inactive ads excluded Alabama residents from seeing the posts.

One ad declared, “Don’t just take our word for it: Even election expert Nate Silver knows the path for Democrats to take back the Senate goes through Alabama. Doug Jones HAS to win for us to have a chance.”

This ad was most viewed in California (eight percent), New York (seven percent), Texas (seven percent) and Illinois (four percent).

Ross noted that all of the digital ads link to Jones’s fundraising page. The strategy of targeting non-Alabama residents is not necessarily a new one, however. Last quarter, Jones reportedly raised more money from expats overseas than he did from residents of the state he hopes to continue to represent.

Raising money out of state is not always a sign of desperation. Sen. Joe Manchin (D-WV) wound up winning reelection in 2018 after repeatedly raising more money from out-of-state sources than from West Virginia residents. But Jones lacks the name recognition and decades in the political spotlight that Manchin enjoyed.

While it’s clear Jones has a plan for raising money from out of state, it’s not evident that he has a plan to get the people of Alabama to once again for him in 2020.

Sign Up

for NTK updates every week.


View Privacy Policy