Gillibrand, Booker Desperate to Avoid ‘Also Ran’ Status Less Than a Year Out from Iowa | NTK Network Gillibrand, Booker Desperate to Avoid ‘Also Ran’ Status Less Than a Year Out from Iowa

Gillibrand, Booker Desperate to Avoid ‘Also Ran’ Status Less Than a Year Out from Iowa

Bloomberg News reported that the two Democrat candidates are retooling their Iowa campaigns in an effort to resuscitate their failing efforts.

By NTK Staff | 05.28.2019 @3:34pm
Gillibrand, Booker Desperate to Avoid ‘Also Ran’ Status Less Than a Year Out from Iowa

Lagging behind their fellow contenders in fundraising and hovering between zero- and one-percent support nationally, Sens. Kirsten Gillibrand (D-NY) and Cory Booker (D-NJ) are in desperate need of a turnaround.

Bloomberg News spoke to both campaigns in Iowa recently about what their near-term goals are and how they can accomplish those while continuing to gain momentum.

Booker’s answer appears to be traveling the state by RV and preaching his message of “love”:

Booker traveled across the state in a rented RV to address sometimes packed-in crowds in homes, union halls and community centers. His pitch: the country needs more “love” and unity in campaigns and government rather than the rancor and division promoted by President Donald Trump.

“When did we mistake being tough with being mean? Being strong with being cruel?” he said Sunday to a group of 55 people gathered in a former school turned community center in Clinton. “You can’t campaign wrong and then think you’re going to govern right.”

Gillibrand’s goals are more survivalist. In order to qualify to appear at the first DNC-sanction debate next month in Miami, Gillibrand needs to collect campaign contributions from 65,000 donors – a target her campaign has not yet met. Her campaign told Bloomberg they were “very close” to their goal.

But Gillibrand is also changing her messaging strategy, switching from an early focus on women’s issues to a broader issue palate:

Gillibrand originally built her campaign on being a standard-bearer for the #MeToo movement, counting on the surge of women as candidates and voters who helped Democrats win control of the House last year. In Iowa she expanded her message beyond women’s issues, which haven’t made her stand out in a Democratic field that includes high-profile female candidates such as Warren and Harris.

She gave detailed answers to questions on her policies on climate change, health care, special education, income inequality, Social Security, immigration, taxes and outsourcing jobs.

Even if Gillibrand reaches 65,000 donors, a feat accomplished by much lesser known candidates like businessman Andrew Yang and activist Marianne Williamson, it’s not going to change the fact that voters are not connecting with her campaign in the ways they need to for her to gain traction.

It’s a long time until voters in Iowa head to the caucuses, but these two campaigns appear to be on life support, and it’s unlikely messaging tweaks will fix their status in the near future.

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