Report Suggests Americans Consumed Less News Media in 2017 Than in 2016 Report Suggests Americans Consumed Less News Media in 2017 Than in 2016 – NTK Network

Report Suggests Americans Consumed Less News Media in 2017 Than in 2016

Pew Research Center's annual "state of the news media" report found audiences declining for newspapers, cable TV, network TV, local TV, and digital news.

By NTK Staff | 08.21.2018 @2:00pm
Report Suggests Americans Consumed Less News Media in 2017 Than in 2016

Pew Research Center recently released its annual “state of the news media” report for 2017 and found audiences down in most major traditional media.

Pew’s Michael Barthel reported:

The audience for nearly every major sector of the U.S. news media fell in 2017 – with the only exception being radio. The evening audience for both local and network TV news declined 7%, while for cable it fell 12%, according to comScore TV Essentials:registered: and StationView Essentials:registered: data. Meanwhile, digital-native news sites’ audiences declined by 5% in terms of monthly unique visitors in 2017, according to comScore Media Metrix Multi-platform data. And the circulation for U.S. daily newspapers, whose audience has been steadily declining for several decades, fell by 11% last year, according to an analysis of data from the Alliance for Audited Media (AAM).

Pew offers one potential reason for declining audiences: the “post-election slump” after 2016.

One medium Pew did not look into, though – at least in this study – is social media. Is it possible Americans are navigating away from traditional media and towards receiving their news from Facebook, or the president’s favorite medium, Twitter?

Another potential explanation for declining audiences – despite the media circus President Trump creates on a daily basis – is the president’s constant bashing of what he calls the “fake news media.” Perhaps Americans are navigating away from sources the president says they can’t trust, and toward those same social media sources where the president can speak directly to his supporters.

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