Steyer Launches 2nd $10M Campaign to Impeach Trump … Is It Really About 2018 and 2020? Steyer Launches 2nd $10M Campaign to Impeach Trump … Is It Really About 2018 and 2020? – NTK Network

Steyer Launches 2nd $10M Campaign to Impeach Trump … Is It Really About 2018 and 2020?

The second ad campaign will bring Steyer's spending on his 'impeach Trump' campaign to $20 million. But when Steyer features himself in most of the ad, is it really about 2020?

By NTK Staff | 11.16.2017 @8:32am
Steyer Launches 2nd $10M Campaign to Impeach Trump … Is It Really About 2018 and 2020?

Billionaire ex-investor and environmentalist Tom Steyer is launching a second $10 million ad campaign encouraging Americans to sign a petition calling for President Trump’s impeachment.

CNN first reported the news on Thursday morning:

The ad comes less than a month after the Democratic mega-donor and billionaire environmentalist spent $10 million on a one-minute ad calling for Trump’s impeachment.

The second installment of Steyer’s anti-Trump ad campaign begins Thursday with a spot filmed on Steyer’s ranch in Pescadero, California.

Indeed, much of the one-minute ad features, or focuses on, Steyer.

NTK Network did the math:

  • Steyer is seen in at least 36 seconds of the one-minute ad (60 percent)
  • He spends 15 seconds talking about his background and career (25 percent)
  • He’s featured in four of the ad’s seven scenes (57 percent)

All this begs the question: is Steyer’s “impeach” campaign really about impeaching Trump – who has not yet been found guilty of any crime – or is it more about putting Steyer’s name and face on national television?

CNN itself reported Steyer “has left the door open to a run for president, the Senate or California governor himself.”

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