SURPRISE, SURPRISE: Elizabeth Warren ‘Spending Heavily’ on National Facebook Ads SURPRISE, SURPRISE: Elizabeth Warren ‘Spending Heavily’ on National Facebook Ads – NTK Network

SURPRISE, SURPRISE: Elizabeth Warren ‘Spending Heavily’ on National Facebook Ads

The Boston Globe reports that Warren’s Facebook ads have been seen by 10 million people so far.

By NTK Staff | 10.08.2018 @9:45am
SURPRISE, SURPRISE: Elizabeth Warren ‘Spending Heavily’ on National Facebook Ads

Sen. Elizabeth Warren (D-MA) has long been rumored to have her eyes on the White House, but in politics, as in life, money is often the key indicator that someone is serious about their aspirations.

The Boston Globe reported Monday that Warren is “spending heavily” on national digital advertising. The goal? Email list-building, from the looks of it.

In the last two weeks alone, Warren has run 401 separate digital ads on Facebook, seen by as many as 10 million people. These aren’t all geared for Massachusetts: Her ads are getting four times as many eyeballs in other states. Especially noteworthy is her use of Facebook advertising in Oklahoma, the ruby-red state where she grew up. It is a key part of her middle-class biography, a place she’s likely to highlight a lot more if she runs for president.

The majority of those seeing Warren’s digital ads on Facebook are being asked for their e-mail addresses and not money, according to the analysis. That means Warren is building a national list, not a war chest. At least so far.

Warren is up for reelection in less than a month, and stories like this could potentially turn off Massachusetts voters. Warren admitted last month that she would be taking a “hard look” at running for president in 2020, but a poll released at the end of September showed Massachusetts voters do not want Warren to launch a presidential run.

A new poll shows a healthy majority of her constituents don’t think the Cambridge Democrat should jump into the 2020 race, which essentially begins as soon as the November midterm elections conclude less than 50 days from now. Fifty-eight percent of likely Massachusetts voters said they don’t think Warren should run for president, according to a Suffolk University Political Research Center/Boston Globe poll.

Still, given the fact that Warren has spent $2.4 million in digital advertising through mid-September this year, it’s unlikely she’s heeding those voters’ warnings.

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