Tim Cook Cozied Up to Trump But Ultimately Failed to Protect Apple Tim Cook Cozied Up to Trump But Ultimately Failed to Protect Apple – NTK Network

Tim Cook Cozied Up to Trump But Ultimately Failed to Protect Apple

In addition to having nothing to show for his efforts, Cook lost the trust and respect of his Cupertino employees and staff.

By NTK Staff | 09.10.2018 @12:15pm
Tim Cook Cozied Up to Trump But Ultimately Failed to Protect Apple

The strategy was always going to be a gamble – cozy up to President Trump in an effort to protect Apple from the administration’s tariffs waged against China, where most Apple products are made. In the end, Apple CEO Tim Cook got burned.

For months, Cook worked Trump. An investigation conducted by NTK Network found that Cook had met with Trump or a Trump family member six times since inauguration day in 2017.

“I felt that tariffs were not the right approach there, and I showed him some more analytical kinds of things to demonstrate why,” Cook told Bloomberg News in May.

It was all-in effort to shield Apple from the tariffs Trump’s White House imposed on goods made in China and imported to the U.S. While Apple’s headquarters is based in Cupertino, California, the majority of their products are made in China. And that’s a trend that’s only increasing. A March report found that Apple is increasing the number of Chinese suppliers it uses for its products.

But on Saturday, Trump tweeted a clear message – Cook’s efforts failed, and Apple will not be exempt from the tariffs:

Trump publicly announced last year that Apple planned to build “three big plants – big, big big.” Cook never confirmed that such plans were in the works, however, and there has been no update on that promise since last year.

Despite being declared “tech’s top diplomat” by CNBC, Apple employees are growing uneasy with Cook’s dalliances with the president. From the start, employees questioned Cook’s motives for attending the first meeting of tech executives at Trump Tower in December 2016.

That concern has only grown with repeated meetings, visits, and discussions. Meanwhile, Cook has tried to hold his employees at bay by rebuking Trump for his response to the protests in Charlottesville, pulling the U.S. out of the Paris Climate Agreement, and his administration’s immigration policies.

Cook has not yet responded to the president’s Saturday tweet.

Sign Up

for NTK updates every week.


View Privacy Policy