Top Dem Groups Teaming Up to Spend $150M Against Trump | NTK Network Top Dem Groups Teaming Up to Spend $150M Against Trump

Top Dem Groups Teaming Up to Spend $150M Against Trump

Groups like Priorities USA and American Bridge claim they’re ready to spend millions to take down Trump.

By NTK Staff | 06.17.2019 @9:46am
Top Dem Groups Teaming Up to Spend $150M Against Trump

A coalition of Democratic super PACs are teaming up in an attempt to take down President Donald Trump’s reelection campaign, according to a new report from Politico.

Concerned that Trump is running virtually unopposed while Democrats bludgeon one another in a crowded and increasingly contentious primary, these groups claim they intend to spend $150 million on a “yearlong” campaign designed to counter Trump’s efforts:

Democratic super PACs are set to soon launch a yearlong $150 million advertising onslaught countering the millions the president’s campaign has already spent targeting voters. On top of that, billionaire Tom Steyer is funding other groups testing a range of strategies to register and turn out people to vote. And the Democratic National Committee this week began training hundreds of college students to work as field staff in battleground states, an effort that will continue throughout the campaign.

While the Politico story does not break down the spending, it does note that Priorities USA, typically the prime driver of Democrat outside group television ads during presidential cycles, is expected to soon launch a digital ad campaign targeting voters in Michigan, Pennsylvania, Wisconsin, and Florida. Trump won all four states in 2016, and Democrats believe these states hold the best opportunity to win back the White House in 2020. That digital campaign is part of a larger $100 million effort from the group.

Meanwhile, Democrat opposition research firm American Bridge “plans to begin $50 million in spending that will target voters in those same states with a media campaign that will include television, digital and radio advertising.” In previous cycles, American Bridge did not mount paid media campaigns, making this a first for the group.

On the grassroots front, billionaire megadonor Tom Steyer’s “For Our Future” PAC says it expects to spend $80 million in 2020. That group will “gather information on which issues matter most to voters.” His other group, NextGen America, will focus on college campuses and plans to spend $9 million in 2019.

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