Trump’s Re-elect is Winning Over Women, FEC Data Shows | NTK Network Trump’s Re-elect is Winning Over Women, FEC Data Shows

Trump’s Re-elect is Winning Over Women, FEC Data Shows

The president’s reelection campaign has nearly doubled the percentage of women donors in the first quarter of 2019 compared to his 2016 campaign.

By NTK Staff | 05.14.2019 @11:00am
Trump’s Re-elect is Winning Over Women, FEC Data Shows

President Donald Trump’s reelection campaign is winning over women, according to a new report based on Federal Election Commission (FEC) data.

In 2016, the Trump’s campaign won just 42 percent of the female vote, and only 28 percent of his 350,000 individual donors were women.

But FEC data from the first quarter of 2019 shows a dramatic reversal, according to a new report from Politico:

Women accounted for nearly half of Trump’s 2020 campaign contributions in the first three months of 2019, according to data compiled by the Center for Responsive Politics. That’s a striking increase from the 2016 election cycle, when women accounted for just over a quarter of his campaign contributions, and well above the norm for modern GOP presidential nominees.

The Trump campaign is celebrating the news and arguing that this new trend is the result of a concerted effort to appeal to women voters. “We’re clearly making huge strides,” Trump’s communications director said.

Through its partnership with the RNC, Trump’s team has been building a robust fundraising operation and says it hopes to raise $1 billion for 2020. Part of that effort has included deliberate digital outreach to Republican or Republican-leaning women on platforms like Facebook, according to two campaign officials.

An example of this kind of approach was a fundraising appeal the campaign put out to mark First Lady Melania Trump’s birthday last month. The ad targeted female Facebook users and asked them to sign an online birthday card.

And the Trump campaign argues it has a “female forward” mindset.

“We’re talking about First Lady Melania Trump’s ‘Be Best’ initiative, Ivanka’s work on paid family leave, Lara Trump, Sarah Huckabee Sanders, Kayleigh McEnany, Katrina Pierson, myself, Kimberly Guilfoyle, Kellyanne Conway,” Trump campaign spokeswoman Erin Perrine told Politico. “You look at who is in the camp around the president and you will see a lot of female voices.”

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